Motion Graphics
Motion Graphics also called “Eye Candy” can really make your video pop. The graphics in your video production can really enhance the quality of your message and set your piece apart. Yes it can make your video pretty but it can also serve a larger purpose. It can take your video from good to great. It catches the eyes or your viewers and causes them to give attention to your message. The golden rule is “If you hear it, see it.” The graphics you add to you video does exactly that. It helps to reinforce your message to your audience.
Keep it Simple
When graphics are used correctly in your video production it has the ability to simplify complicated ideas for example: Graphs, hard data, and numbers.
Vivid Colors
Bright colors stimulate emotional responses and convey what you want your audience to feel. For example the color red is an intense color that represents power, energy and strength. Oftentimes you will see the color blue used in video production as well and it emulates trust and loyalty. The color yellow brings happiness, positivity and energy. White can mean cleanliness, perfection or even bring simplicity in the context of your video production.
Fun or Formal
The graphics can also make a video fun or formal. Do you need your video to feel corporate? Do you need to add life to some dull content? Or do want you video to feel exciting and entertaining?
Whatever the case may be adding these elements of eye candy to your video is more than just for show. It is a thought through process that can contribute to your overall message.
It gives a visual to your message and makes it memorable. That’s what it’s all about correct? To help your audience retain the information you need them to remember and cause them to move to action.