You want an awesome video but what does it take to get that? It’s the things you can’t see that can make the largest impact on your project. There’s a saying we live by at 112, “Bad audio equals bad video.” It’s a harsh reality, but oh so true. The audio can make the difference between amateur or professional, unbelievable or believable, and pleasant or distasteful. Your video’s sound can make all the difference and help set your video apart from others.

Listen to some of your favorite commercials. Really pay attention. What do you hear? The wrong or bad sound can be quite irritating, can’t it? It’s the little things that really matter. Most of the time you need that little extra attention to the audio to add to the voice-over, which can greatly add to the footage that was shot. Think about your wardrobe. You may get dressed and look nice, but how do you really set your outfit off? With accessories, right? Your accessories are what gives that added touch to what you’re wearing. They can take your outfit from drab to fab. The same principle applies to your sound effects. The addition of something like sounds effects and extra audience tracks can make a significant difference in your finished product.  They can add life to your video and help draw in your audience to engage in your message. It’s important to make your video memorable and cut through the clutter. So it’s important that your sound sets an atmospheric tone that engages the emotions.  This is what will help your audience experience and feel what they are seeing, and that makes all the difference.